MKT Terms (Chapter 3)

________: a person or business that provides a product or service to another entity.

________: (or generation y): the 75 million people of the baby boomers born between 1981 and 1966.

________: other businesses who offer the same or similar goods or services to your customers.

________: changes in marketing strategies (who you are targeting) gender, race, age, location, etc.

________: people who buy a product or service.

________: a group of people who has interest and impact on the ability of the organization to achieve the companys growth and goal.

________: markets are socially responsible.

________: 72 million people born during the years following World War 2 and lasting until 1964.

________: the 55 million people born between 1965 and 1980 in the "birth death "following the baby boom.

________: kids born after 2012, largely the children of the millennials.

72 million people born during the years following World War 2 and lasting until 1964

the 55 million people born between 1965 and 1980 in the "birth death" following the baby boom

people born between 1997 and 2012 who make up the tweens to twenty-something markets

kids born after 2012, largely the children of the millennials

a person or business that provides a product or service to another entity

firms that help the company to promote, sell, and distribute its goods to final buyers

other businesses who offer the same or similar goods or services to your customers

a group of people who has interest and impact on the ability of the organization to achieve the companys growth and goal

people who buy a product or service

changes in marketing strategies (who you are targeting) gender, race, age, location, etc

economic factors that affect consumer purchasing power

concern for the natural environment

forces that create new technologies, creating new product and marketing opportunities

laws, government agencies, pressure groups

markets are socially responsible