Studied by 1 personwho produced the advert and who handled advertising?
tide was produced by Procter & Gamble, which was a company handled by the D’Arcy Masius Benton & Bowles (DMB&B) advertising agency
how was tide advertised?
DMB&B uniquely used both print and radio advertising campaigns to build familiarity with the brand
how were technologies changing at the time of tide’s release?
the post-WW2 consumer boom of the 1950s included rapid development of new technologies for the home (.e.g. washing machines)
how were domestic products generally targeted at the time of tide’s release and why?
in post-WW2 society, there was a lot of advertising for products like tide targeted at women, encouraging them to return to their domestic pre-war lifestyle rather than staying in the workplace
what demographic was being targeted by the tide advert?
the target demographic was likely young newly married women with families
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