What study is used to prove emotion as a factors of perception?
McGinnies study
McGinnies study aim
If people pay more attention to words that cause anxiety than words that are emotionally neutral.
What is the method for McGinnies study?
McGinnies study took place in 1949 8 male and female participants They were shown a series of words that were either neutral or offensive e.g. penis
What were the results for the McGinnies study?
The GSR got more of a response on the offensive words. It took longer for the participants to process the offensive words.
What was the conclusion for the McGinnies study?
Emotion is a factor in perceptual set. The brain uses perceptual defence.
What is the meaning of perceptual defence?
When our brain is confronted with embarrassing or offensive words that our brains block the information temperarily. This explains the delay in recognition.
What is a strength of the study?
The GSR is an objective mesure
What are weaknesses of this study?
When a reproduction of this study is done results are contradictory. Perceptual defence to offensive words may be due to embarrassment not defence. So hesitation to repeat the word may not be due to perceptual defence. This is an extraneous variable.