Studied by 2 peoplewho directed black panther and what was significant about this?
the film was directed by ryan coogler, the first black director of a marvel movie
when was the film released and why was this significant?
black panther was released in february 2018, which is black history month; this helped further market it as a cultural event
who produced and distributed black panther?
the film was produced by marvel studios (a subsidiary of walt disney) and distributed by disney
how much did black panther make at the box office?
it grossed over $1 billion worldwide
what was the film’s marketing budget?
marketing budget was $150 million
what kind of strategy was used to market the film?
disney used a 360 degree marketing campaign, and the film was advertised across a variety of media and platforms
what are some of the specific ways in which the film was marketed?
posters, trailers, website, social media, TV, ComicCon, crowdfunding, Lexus partnership, New York Fashion week
how was the ‘black panther’ name politically/ historically significant?
link to the Black Panther party (october 1966-82), a controversial political activist group initially established to provide armed monitoring of police behaviour and to prevent police brutality
what genres is the film?
science-fiction, superhero, action
how was the cast and characters for black panther unusual compared to previous films from the marvel franchise?
it was the first marvel film with a black hero and predominantly black cast, including black women also fitting into the hero role ; most of the marvel franchise has been dominated by white male characters
what organisation regulates films in the UK?
the BBFC (British Board of Film Classification) is an independent, non-governmental body that regulates films in the UK
what age rating was black panther given and why?
the BBFC rated the film 12a, as it is fairly violent but the combat is fantastical and most conflict is with a strong moral code
what was the twitter response to black panther?
just before the film’s release, Black Panther was the most tweeted about film of 2018, and in march 2018, it became the most tweeted about film ever with 35 million tweets
when/ where was the teaser trailer for black panther released and what was the response?
the teaser trailer was released in June 2017 on YouTube, and within 24 hours it had 89 million views; it also premiered at the nba (basketball game)
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