Chapter 1 - What is Marketing?
Marketing: creating, communicating, delivering, and exchanging value
creating value - suppliers and customers create offerings of value
communicating value - describing offerings and learning from customers
delivering value - getting offerings to consumer in a way that optimizes value
exchanging value - trading value for offerings
value - everything a customer gets for what they give up
Chapter 1 - What is Marketing?
Marketing: creating, communicating, delivering, and exchanging value
creating value - suppliers and customers create offerings of value
communicating value - describing offerings and learning from customers
delivering value - getting offerings to consumer in a way that optimizes value
exchanging value - trading value for offerings
value - everything a customer gets for what they give up