Studied by 0 peoplewhat is the film’s genre and type?
it is an independent social realist film
who directed i, daniel blake?
renowned filmmaker Ken Loach, known for his socialist political views
how was the film funded?
i, daniel blake received funding from the BFI (British Film Institute) and BBC films (public service broadcasting)
how much did the film make/ how successful was it?
it grossed over $8 million at the box office, it was highly critically acclaimed and generated a lot of debate
what was the film’s budget and how did this affect production?
it was quite a low budget of around £2 million so was filmed largely on location, features less known actors and does not rely on special effects
how was the film marketed (traditionally)?
i, daniel blake was mostly marketed quite traditionally with poster campaigns, trailer in cinemas as well as online (social media)
what unique marketing strategy was used?
the film’s title was projected like graffiti onto the houses of parliament, which was legally in a grey area, but boosted awareness nationally and internationally due to tourists
where was the film exhibited/ released?
it was exhibited at various film festivals, and later released on digital download and DVD/ Blu-ray
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