Marketing Test 3

Within the communication process, feedback can be obtained through all of the following except 

When a company pays to have a message communicated to their target audience, they are 

Large investments in sales promotions is typical in the _____ stage of the PLC. 

Convenience goods are often times promoted through 

Understanding the effectiveness of a coupon campaign 

A press release is an example of 

Sales territories are determined by geographic areas only. 

In the FEBA approach to selling, the A stands for 

______ is the overall volume of potential consumers an ad will engage. 

The most common type of product advertising done during the growth and maturity stages of the PLC is 

A ____ strategy is aimed in at channel members 

Effective ____ need to change frequently to pique the customers’ interest. 

The type of advertising which attempts to communicate a point of view regardless of an organization’s product offering is called 

Poor reception, poor print quality, or a low battery are examples of _____ within the communication process. 

A gift a consumer receives when purchasing a product is called a(n) 

In the personal selling process, the _______ stage is the planning stage. 

______ deal with existing customers. 

USP has been replace/ used in congruence with 

In public relations, who controls the content? 

The advantage of the percentage of sales budgeting method is 

SEO increases a website's visibility and reach. 

The opposite of spamming is 

When consumers actively seek marketing content, it is referred to as

the value proposition is presented in which stage of the 4Es?

Listen - Analyze - Do is part of which stage of the 4Es?

The marketing mix element most impacted by social media is 

In DSM marketing, AIDA is adapted to 4Es. The first E, which corresponds with Attention, stands for  

Which of the following is not a trend currently occurring in Social Media marketing?

An advantage of digital research is that private communities can be reached that might not be reached with more traditional research methods. 

Twitter is an example of 

Which of the following allows for images, text, audio and video?