The Times - Representation

“the Times” - what is happening in our world today, appropriate, with the times, up-to-date, relevant.

Serif font - traditional, sophisticated, classy, formal and reliable.

Patriotism, steeped in tradition and history, values of the country, united, royalty, being British.

“How to be fit?” - assumes the interest of the audience, remains relatable “do the bare minimum”, removes this sense of otherness, connection to the audience. Soft news story. Dog = balance.

Bold, eye-catching, guilty expression codes = taking accountability, remorse for what he’s done, not presenting him as indifferent, more positive than the mirror. Not a flattering photo, human too, not perfect, unprofessional. Lacks confidence, future is unclear.

“There was to little thought given to what was happening across the country… There were failures of leadership and judgement by different parts of No 10…” - Sue Gray, Boris and the conservative gov have failed in some way. Collective responsibility.

Targeted at an educated audience, implies the paper is complex and thorough, in-depth and well written, with care.

“Four” lockdown parties = rules were broken many times and there is a sense of seriousness to the case, being dealt with, not being dealt with lightheartedly. “Hundreds of photos”.

Times has an important role in this case, based on judgement, scrutiny, thorough and thought through response. Level of authority to comment on…

Negative, working class, unprofessional, alcoholism