Media Studies - Key Terminology

Words that go along with the image

The complete opposite

Control over the content of a media text

Computer Generated Imagery

Things that can be broken down to create meaning

Words or ideas that are associated with a word or its meaning

The stereotypical way of doing something

Merging of internet content/how it is accessed etc (you can access music, news, social media on your phone for example)

Group of people

The literal surface meaning

An article that gives the opinion of the editors

Leading article

A question that is not immediately answered therefore draws the audience into a text

To have control over the information that is given to audiences, which therefore may influence their opinion

A way of categorising media according to its form, style, and content

Universal integration of media through the multicultural exchange of ideas

Formal organisation

When one media text is influenced by another/makes a direct reference to it

Describe a new trend, idea, or gadget

Categorising news stories based on their newsworthiness

Point of view

How the producer whats the audience to interpret a media text

When the audience rejects the dominant reading and interprets the media text how they want to

Where the audience accepts some of the producers intended interpretations, but makes up some of their own too

Making something like it is in real life

When the company makes sure that the media is appropriate for release rather than the government

The way media present things like gender, sexuality, age etc

Preconceived ideas about a group or a person

Or how something is usually shown

A company that owns a lot of small companies

Film that isn’t made by a big conglomerate, and usually targets nicher audiences

When a company owns all stages of production, distribution, and exhibition

A movie that is made to make a lot of money to finance other projects

Collection of related films that share the same fictional universe

Film made by a large conglomerate

Everything involved in making the film

How the film gets to the audience

How the audience responds to the film

When the public markets the media product through word of mouth

Managing the spread of information between a business and the public

The media product helps the audience gain information about the world around them

Media becoming more diverse or varified

Audience that interacts with the media product/creates interpretations

Original in which copies are based

Theory that the media has a role in telling politicians and the public what they should think

Film produced by Hollywood studios

Combined impact of multiple media products

A large cinema chain that has multiple screens in one building

When the public shares videos and posts which promote the film

A cast that is made up of a wide range of actors that have equal importance in the narrative

Overall quality of the movie

One of the Big 5

A company that is owned by another company

When a company owns all stages of production

When a company owns lots of companies at one stage of production

Collection of related films in succession that share the same fictional universe

Film that continues the story of a previous one

A film that contains events that take place before those of another film in the same universe

Breaking standards

Gets good reviews

Makes a lot of money

Pattern of signs we associate with a certain genre

Something that combines with different things e.g: The Lego Movie combined the genres action and adventure

Text used between shots in a trailer

Sound that can be heard by the characters and audience

Sound that can be heard by the audience but not the characters