MIL 3RD QTR

Refers to the print publications such as books, newspapers, magazines, journals, newsletter, and other materials that are physically printed on paper

Use electromagnetic waves (carries information) to send a message. It consists of programs produced by television networks and radio stations and films

Media that utilizes internet to access and communicate information such as web pages, e-books, instant messaging, online shopping, and distance learning

The co-existence of print media, broadcast media, and the internet, allowing media content to flow across various platforms

These are considered as original materials. Artifacts, documents, recordings. Concrete evidences that people used in the past. EX. Pottery, Ornaments, Accessories, and others found on historical burial sites

Connotes that it belongs to an ethnic tribe who has preserved and practice the culture and tradition of their ancestors

Documents made after the event has taken place. Give a second-hand account. Provides another angle/perspective from a different person. EX. History books, journals, newspaper

Are publications that summarize and digest the information in primary and secondary sources to provide background on a topic, area, or event. EX. Encyclopedias, Almanacs, Manuals

Sources that have published books that are often considered highly reliable, accurate, and valuable

codes, conventions, and messages

These are codes, conventions, formats, symbols, and narrative structures that indicate the meaning of media messages to an audience

• The standard or norm

• Generally accepted way of doing things

• “Formula” for content presentation

It includes the sound, camera angles, types of shots, and lightning. EX. Ominous music

the persona of the media output

listeners of the media output

the message or objective of the sender/author

the premise/storyline of the media output

the symbolic and technical codes present in the media output

Pertain to the use of textual layout and language style (printed material)

Include the language, dress or actions of characters, or iconic symbols that are easily understood

• Major-sounding scales and chords their brighter, cheerier sound

• Minor scales and chords their darker, sadder sound

A type of shot that tightly frames a person or object. The is often used to highlight details such as eye movement, mannerisms, and minimal yet impactful actions

Another name for wide shot or long shot. It shows the subject fully, from head to toe. This is used for dialogue sequences, and they allow the viewer to pick up on the character’s movements and gestures. It is also far enough to establish the setting of the scene.

Covers a wide area thus framing the subject including a vast amount of its surroundings. It is often used to provide context for the scene or show far transportation

Makes the subject look weak or vulnerable

Empowers your subject

• Track, pan, zoom, tilt, dolly, truck, pedestal

• Includes dolly, panning. Tilting, and POV.

Often used to follow subject’s movements or in establishing the setting on the scene.

used similarly as Panning but the camera moves up and down

usually used for emphasis or to show an entrance movement

Or handheld shot makes the footage more engaging because the audience takes a character’s view

eye-level, high, and low

it creates a mood

close-up, long shot

Literal or obvious meaning

Potential or suggested meaning

To convey meaning

The showtime or place

Suggests a mood

Clothing, hair, and makeup

Emotion and movement

Title of the story in large type

The name of the book or film

Appears below an image

Used in comics or cartoons