Audiences

Recent events such as Black Lives Matter protests and the Grenfell Tower disaster have highlighted issues of diversity, racial discrimination, and socioeconomic disparity.

Have You Heard George’s Podcast? addresses these themes, dedicating episodes to topics like economic disparity, drug crime impact, and community responses to Grenfell.

The podcast reflects societal debates and serves as a platform for underrepresented voices.

Targets niche audience, young, urban, ethnically diverse, and reformers.

Elements like storytelling, diverse content, and community focus in the podcast may appeal to this demographic.

Radio 5 Live's typical audience is middle-aged, male, and ABC1.

The podcast aims to target younger listeners while maintaining some similarities to Radio 5 Live's radio style.

Preferred reading - Agrees with George’s political views, relates to the topics. Reformers, ethnic minority, urban audience.

Negotiated reading - Agrees with George’s political views, doesn’t relate to the topics. Perhaps doesn’t fit the target audience.

Oppositional reading - Disagrees with George’s political views, doesn’t relate to the topics. Older audience.

The BBC aims to produce content for diverse demographics, including under-30, urban, and minority groups.

The podcast reflects the BBC’s Diversity and Inclusion Plan and its efforts to reach and represent specific target audiences.

Van Zoonen’s feminist theory evaluates how the podcast challenges gender and racial stereotypes by offering diverse perspectives and voices.

Henry Jenkins’ fandom concept explores how the podcast engages audiences creatively, reflecting on entertainment stars and inspiring underprivileged communities.

The Common Ground website facilitates audience expression and creativity, aligning with Jenkins’ ideas about fan engagement and participation.