Fortnite

When was Fortnite created?

July 2017

Who was fortnite made by?

Epic Games

Features of Fortnite Game

-Multiplayer

-Free to Play

How many Fortnite game modes are there?

3

What are the game modes in Fortnite?

-Battle Royale

-Creative

-Save the World

What was the first game mode to be released?

Save the World

How much revenue was produced in the first 10 months of the game being released?

1.2 billion

How much revenue was produced in 2018?

2.4 Billion

What awards has Fortnite won?

Best Ongoing Game in PC Gamer and IGN awards (2018)

What was the progression of profit from Epic games due to Fortnite

825 mil (2012) → 5.8 bil (2018)

How does the gameplay of Fortnite work?

-Groups of 100 get dropped by flying bus into island

-Fighting to death

-Collecting materials, building/demolishing stuctures

-Storm encroaches driving players into smaller areas initiating conflict

What is the genre of fortnite?

Battle/Creative

Why is Fortnite so popular?

-Hybrid game so it appeals to a range of audiences

-Free to play

-Competitive element

What are some conventions of a website?

-Banner

-Address Bar

-Alt Tags

-Buttons

What is the value of a franchise?

Increases profit

Who plays fortnite?

-42% in full time employment

-78% male, 22% female

How does having a player base in full time employment affect the game?

-Funding mode is through in app purchases so players need money

-Form of escapism from a full time job

How does Fortnite use technological convergence?

Available on lots of different platforms

What is technological convergence?

The bringing together of multiple different platforms

How is Fortnite present online?

-On Facebook, Youtube, Snapchat ext

-Makes teaser trailers or walkthroughs of gameplay to post

-Twitch streaming live competitions

-Most watched game on YouTube

How does Fortnite increase its audience?

-Synergetic Partnerships

-Technological Convergence

-Online Pressence

How do synergetic partnerships help fortnite?

Increases revenue and targets new audiences who were already fans of the company the partnership was made with

What is a synergetic partnership?

A partnership with another brand

Name examples of a synergetic partnership done by Fortnite.

-Marvel and Fortnite created Avengers Infinity War

-Fortnite x Nike Air Max

What does vertically integrated mean?

Companies taking ownership of at least two stages in its supply chain

What is the benefit of horizontal/vertical integration?

Gives power to the company

What company is Fortnite Regulated by?

Video Standards Council (VSC)

What makes Fornite a PEGI-12?

-Has battle so cant be lower than a 12

-Violence is not graphic and is fantasy, little use of bad language, no sexual references/drugs so no need for a higher certificate

What age-rating system does fortnite use?

PEGI

What are the features of a PEGI-3 rating?

-Nothing that requires or warrants a content warning

-Violence in a comical context/ nudity in a completely natural and non sexual manner

What are the features of a PEGI-7 rating?

-Any game that would be a PEGI-3 but contains frightening scenes/sounds

-Unrealistic violence towards fantasy characters

What are the features of a PEGI-12 rating?

-More graphic/realistic violence towards fantasy characters

-Sexual posturing as a sexual innuendo

-Mild swearing

-Minimum age which games involving gambling can receive

What are the features of a PEGI-16 rating?

-More mature/realistic violence against human characters, including death/injury to humans

-Sexual activity can be shown but not visible genitals

-Worst forms of bad language allowed

-Encouragement of tobacco/alcohol/illegal

-Glamorisation of crime

What are the features of a PEGI-18 rating?

-When the level of violence becomes gross- horrific methods of death/injury such as torture or decapitation

-Violence against elderly/children

-Sexual threat/violence

-Detailed descriptions of criminal techniques

-Glamorisation of illegal drugs

-Sexual activity where genitals are shown

How does Fortnite make money?

-In-app purchases

-Subscriptions

-Advertisements

-Partnerships with other companies

What can players spend their money on in game?

-VBUX

-Skins

What are some issues with Fortnite funding model?

-If there is a financial strain on society, users will drop

-Children may unknowingly purchase something

What is a microtransaction?

The purchasing of virtual goods in order to improve experience electronically while playing the game

What does GaaS stand for?

Games as a Service

Why might a player make a microtransaction in fortnite?

-Cosmetics- making their character look cooler

-Monetary- Purchasing items with the in-game currency

What is the End of Audience Theory?

-Audiences are no longer passive

-They use media to create their own texts (e.g in app skins, ninja on YouTube)

How do Uses and Gratifications apply to Fortnite?

-Personal Identity: On screen avatar altering

-Personal Relationships: Multiplayer game, Multiple Platforms

-Entertainment: Escape from everyday life

What are the general statistics for the players in the gaming industry?

-56% male

-28% under 18

-23% over 50

What does PEGI stand for?

Pan-european game information

Who started epic games?

Tim Sweeney

What is regulation?

Rules or sets of standards that are expected to be adhered to. Regulatory bodies oversee that this is being done by media companies

What is a franchise?

A collection of linked media products derived from single original source

What operating system did epic games use to produce fortnite?

Unreal engine

What celebrities have helped promote fortnite?

-Drake

-Ben Simmons