MKT Terms (Chapter 4 and 5)

________: the process by which people select, organize, and interpret information to form a meaningful picture of the world.

________: a persons consistently favorable or unfavorable evaluations, feelings, and tendencies towards an object or idea.

________: a segment of the population selected for marketing research to represent the population as a whole.

________: buyer discomfort caused by post- purchase conflict.

________: using inline consumer tracking data and analytics to target advertisements and marketing offers to specific customers.

________: consumer buying behavior situations characterized by low consumer involvement and brand differences.

________: the huge and complex data sets generated by todays information generation.

the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

pattern in big data to gain customer insights and gauge marketing

a segment of the population selected for marketing research to represent the population as a whole

using inline consumer tracking data and analytics to target advertisements and marketing offers to specific customers

the huge and complex data sets generated by todays information generation

a need that is sufficiently pressing to direct the person to seek satisfaction of the need

the process by which people select, organize, and interpret information to form a meaningful picture of the world

changes in an individuals behavior from experience

a persons consistently favorable or unfavorable evaluations, feelings, and tendencies towards an object or idea

consumer buying behavior situations characterized by low consumer involvement and brand differences

buyer discomfort caused by post-purchase conflict