Marketing Study Guide Chp 2

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financial statement

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26 Terms

1

financial statement

A(n) ________ that shows a companys assets, liabilities, and net worth at a specific point in time- Balance Sheet.

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2

Microeconomics

________- the study of the relationships between individual consumers and producers.

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3

amount of money

The ________ remaining from revenues after all expenses are paid- Profit.

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4

Macroeconomics

________- the study of the economics of the entire society.

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5

Retention

Risk ________- Setting aside funds to help predict and loosen the loss of a risk in the future.

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6

Gain

________ Or Loss Risk- (speculative risk)- There is a chance of loss or ________.

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7

Form utility

________- when the physical characteristics of a product or service are improved.

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8

Time utility

________- making the product or service available when the customer wants it.

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9

The amount of money remaining from revenues after all expenses are paid

Profit

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10

The study of how goods and services are produced, distributed, and consumed

Economics

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11

The possibility of financial gain or loss or personal injury

Risk

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12

A report developed to predict the expenses to be incurred and revenues to be received

Forecast

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13

The business is legally responsible for damages

Liable

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14

Involves preventing, reducing, or lessening the negative impacts of risk

Risk Management

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15

The income that is distributed to investors

ROI (Return on Investment)

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16

A system of deciding what is right or wrong in a reasoned and impartial manner

Ethics

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17

The amount of satisfaction a person receives from the consumption of a particular product or service

Economic Utility

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18

Shows revenues and expenses for a specific period of time reveals companys profit or loss

Income Statement

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19

High standards of rules and guidelines

Principles

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20

Making decisions to use resources in ways that result in the greatest profit

Profit Motive

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21

Macroeconomics

the study of the economics of the entire society

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22

form utility

when the physical characteristics of a product or service are improved

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23

place utility

the product is available where it is wanted

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24

possession utility

the product or service is available at an affordable price and easily obtainable

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25

Gain Or Loss Risk

(speculative risk)- There is a chance of loss or gain

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26

Controllable Risk- It can be controlled or prevented  (Opposite

Uncontrollable risk)

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