Masthead:
Going to reflect the news back to us in truth, show accurately what is being presented, no where to hide, clear, honest, truthful and reliable.
Strapline:
“The heart of Britain” = central to our lives, Britain comes first
Image of the Queen:
Very embellished, regal clothing, connotes wealth and status, an escapist reality for the readers (middle/lower working class). Historical icon, her reign, patriotic.
Giant Main image + small amount of copy:
Conventional for a tabloid paper, reflect the low level literacy of their readers. Boris as an important figure in this story, sole focus is on him, main character in this story, directing blame. Smug gesture codes - not willing to take accountability, doesn’t feel guilty, nonchalant attitude to his actions, aligns with their political leaning. Smirk - sly, defiant.
“Zero Shame”
Emphasises his lack of feeling shame, humiliating, degrading, a jab at his character, doesn’t care for what hes done, pm expected to step down after such a scandal.
“12 parties […] 3 attended […] 1 in his own flat […] 300 pictures”
Cumulative, amplifying his wrong-doing, more negative, extreme compared to the Times. No denying what he did, should feel ashamed, rile the audience, make them angry.
…
Ongoing, no apology, Mirror’s opinion that he should take accountability, would be a fool not to.
“fallout”
Apocalyptic, serious wrong-doing, time of great change and concern and worry over the security of the nation, Boris has triggered a catastrophic event in politics
DOUBLE PAGE SPREAD
DOUBLE PAGE SPREAD
“Shame” (repeated), “A stain on our great nation”
Amplifies the wrongness of his actions, no room for redemption, like he is the worst of the worst. No empathy.
Image of Boris drinking champagne vs the mi of doctors treating patient in ppe
Binary opposite, amplifies his ‘otherness’ and complete disregard for the ongoings of the pandemic. Lack of empathy, not hardworking by contrast, just enjoys the highlife, not trying to save people.
“Dear Mirror Readers,” (Keir Starmer)
Reinforcing his connection with the readers and the general public, his following, contrast with Boris’ supposed careless nature. Starmar stands with the public in this. Political alignment. Article written by him, explains the condemming nature of the story.
opinion pieces (quotes) from real working class people
The general public are fed up, all aligned in their disappointment for the conservatives behaviour,