MK 3000 Final Exam

From its inception, Chobani wanted to place its yogurt where

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which

Marketing refers to

To serve both buyers and sellers, marketing seeks to discover and ____ the needs and wants of prospective customers

Marketing seeks to discover the needs and wants of prospective customers and satisfy them. Essential to this process is the idea of exchange, which refers to

Marketers often discover consumers needs by

A ____ occurs when a person feels deprived of basic necessitites such as food, clothing, and shelter

The marketing mix refers to

In marketing, an offering refers to

A for-profit organization refers to

Social entrepreneurs who start new ventures such as Teach for America and SIRUM are usually structurered as ____ rather than business firms

An industry refers to

The level in an organization where top management directs overall strategy for the entire organization is referred to as the

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

By understanding its core values, an organization can take steps to define its ____ a statement of the organization's function in society that often identifies its customers, markets, products, and technologies.

A new company projects that its sales will exceed its expenses within the first year of operation. This is an example of which type of goal

Marketing dashboards are useful for marketers to keep track of

A firm conducting an environmental scan of the marketplace might uncover key ____ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers

A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18. This restriction would be an example of which environmental force

Which of the following would be identified as a social force in an environmental scan

The generation of children born between 1946 - 1964 is referred to as

The generation of children born between 1977 – 1994 is sometimes referred to as

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

Buying a book at www.amazon.com to give as a birthday present is an example of _____ transaction.

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ____ needs

The anxiety felt because the consumers cannot anticipate the outcome of a purchase but believes there may be negative consequences is referred to as

Consumers’ purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

Subgroups within the larger, or national, culture with unique values, ideas, and attitudes are referred to as

Business-to-business marketing refers to

All the following are organizational buyers except

The service market sells diverse services such as legal advice, auto repair, and dry cleaning, and this market represents 75% of all industrial firms. Which of the following is another service firm

European style furniture headquartered in New York, acquires fine furniture from several high-quality manufacturers in Europe and enjoys exclusive distribution rights from them to sell to furniture stores throughout the United States. In this context, ESF is most likely classified as

The North America Industry Classification System (NAICS)

Derived demand refers to

Firms marketing consumers’ products or services often try to reach thousands or millions of individuals or households. Firms selling to organizations

The decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers is referred to as

Which of the following statements about the dynamics of world trade is most accurate

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

When firms originate, produce, and market their products and services worldwide, it is referred to as

The clandestine collection of trade secrets or proprietary information about a company’s competitors is referred to as

What is considered normal and expected about the way people to do things in a specific country is referred to as

A country’s income distribution is important because it gives mor reliable picture of a country’s ____ than just per capita income alone

A global market entry strategy in which a company produces goods in one country and sells them in an other country is referred to as

A globally market entry in which a foreign company and a local firm invest together to create a local business in order to share ownership, control and profits of the new company is referred to as

Which of the following countries is the world’s leading importer

traditional firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences

Which of the following statements about how women buy new cars today is most accurate

An external search for product info is likely to occur when

At which stage of the organizational buying decision process would a firm use key organizational buying criteria such as price, quality, delivery time, and technical capability to select a supplier

A decision refers to

The third step of the marketing research approach is to

The fifth step of the marketing research approach is to

Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach

According to the figure above, what does A represent in the marketing research process

In a decision, the restrictions placed on potential solutions to a problem are referred to as

Data refers to

Facts and figures that have already been recorded before the project at hand are referred to as

A relatively homogeneous group of prospective buyers that results from the market segmentation process is referred to as

A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as

A market-product grid is a framework to relate

Nike employs ____ strategy at its website, which allows customers to design a sneaker to their own personal specifications

When a new product or a new retail chain steals customers and sales from the organization’s older products and retail outlets, it is referred to as

Four general categories are used to segment consumer markets. Which of these is one of them

By dividing its tennis racquet market into three categories, which it labels Performance, Recreational, and Junior tennis players, Prince Sports is using a marketing strategy called

All of the following are psychographic segmentation variables except which

ExxonMobil targets consumers that fill up their gas tanks more than once a week with its Chase Visa fuel card. In this example, ExxonMobil is using which segmentation variable

Product positioning refers to

A product refers to

Convenience products refer to

Industrial services are support products that include items such as

Making recommendations, implementing those recommendations, and evaluating the results would take place during which step of the five-step marketing research approach

Nielsen collects national TV ratings by using a "people meter." This is a box that is attached to televisions, DVRs, cable boxes, and satellite dishes in about 30,000 households across the country; has a remote control that is used to indicate when a viewer begins and finishes watching a TV program, and stores and then transmits the viewing information to Nielsen each night. The information Nielsen is collecting is referred to as

The ____ method has two advantages over other traditional methods of data collection: the cost is relatively minimal and the turnaround time for data collection to report presentation is much quicker.

Personalization refers to

The practice of using the information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

The online consumer who shops online but buys offline, or shops offline but buys online is referred to as a ____ consumer

What is the marketing objective for the growth stage of the product life cycle

The classifications of innovators, early adopters, early majority, late majority, and laggards are all based upon

As product adopters in the diffusion of innovation, laggards

The McDonald's Corporation recently announced that it will begin phasing out the use of eggs from hens housed in cages. The company uses about two billion eggs annually, or a little more than 4 percent of the eggs produced in the United States. This change in McDonald's egg-containing products to appeal to healthy eating habits is a ____ strategy

Unsought products are those products that

The process of selecting elements from a population, collecting data from them, and using it as a representative of all those a researcher is interested in, is referred to as

In marketing experiments, the independent variable is the _____ and the dependent variable is the ____

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States. However, Philips manufactures the bulb s used in Rayovac flashlights. The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells. This is an example of

Services can be classified by their method of delivery. Services such as ATMs, taxis, and airlines are considered

A situation that occurs when a service provider is available but there is no demand is referred to as

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a

The four stages of the product life cycle are

Which of the following products would have a high-learning product life cycle curve